KAUSAR WEALTH MANAGEMENT
B-G-29, Dataran Cascades,
No. 14A, Jalan PJU 5/1,
Kota Damansara PJU5,
47810 Petaling Jaya, Selangor.
T : 603 – 7621 7242 / 603 – 7621 7243
P : 6019 – 9169 753
E : customerservice@kausarwealth.com
Brand Positioning for Kausar Group
PURPOSE
This is why we exist — the better world weʼre trying to make real.
POSITIONING
This is where we sit in the market — who weʼre for, what weʼre known for, and why we win.
VOICE
This is how we sound — the tone, language, and personality people recognize instantly.
MESSAGE
This is what we want people to remember — the few key points we repeat until the market repeats them back.
STORY
This is the narrative that makes it believable — the through-line that turns facts into trust.
PURPOSE
Create a consistent tone and narrative that focuses on Legacy Partnership and solving the emotional complexity of inheritance planning.
POSITIONING
From Trusted Partner to
No.1 Islamic Inheritance Agency Agensi No.1 Pewarisan Harta Islam
VOICE
Authoritative & Empathetic
Clear, decisive, and knowledgeable, but always supportive, non-judgmental, and focused on family harmony.
MESSAGE
Preserved Legacy,
Harmonious Relationships.
Kausar provides structured, Shariah-compliant wealth transfer advisory, supported by trusted execution through recognised Shariah-compliant trust partners, ensuring legacies are preserved while proactively minimising post-inheritance family conflict.
STORY
The Legacy Guardian
When a loved one is gone, emotions run high — and paperwork gets messy. Kausar brings Shariah-compliant structure to hibah, wasiat and pusaka, so wealth transfers smoothly and families avoid unnecessary conflict.
NEW PARTNERSHIP LINE
Wasiyyahʼs Most Awarded
Strategic Partner
A single sentence that communicates sub-brand membership in Kausar Group and the current role as Wasiyyahʼs Most Awarded Strategic Partner. Not a tagline, not marketing hype, not a legal disclaimer.
LOGO RASIONALE
This mark is rooted in the idea of structured transfer—a calm, Shariah-aligned flow from intention to outcome.
Built from two interlocking circles, it forms three connected parts—a simple visual shorthand for Hibah, Wasiat, and Pusaka working as one coordinated system.
The curves communicate continuity and care; the precise geometry signals governance and clarity.
Itʼs designed to feel orderly, not ornamental—because in inheritance, what protects families isnʼt drama. Itʼs documentation, process, and one source of truth.
Core values:
• Assured
• Principled
• Methodical
• Compassionate
LOGO / WORDMARK ADJUSTMENTS
BEFORE
REVISED
The Kausar logo features a bold, lowercase sans-serif wordmark paired with brand symbol.
The thickened font weight enhances legibility across digital and print platforms, while projecting strength, clarity, and authority.
The stronger typographic hierarchy creates a corporate, institutional feel — reinforcing Kausarʼs ambition to be No. 1 Islamic Inheritance Agency.
Beneath the main “Kausarˮ wordmark sits a flexible descriptor. This line can be customised to represent any sub-brand within the Kausar Group — such as Kausar Wealth, Kausar Global, or Kausar Aspire — ensuring consistency across the branded house.
COMPANY STRUCTURE
CORE COLOUR
The new palette is deliberately vibrant because inheritance is already a heavy topic.
The colour does the opposite: it signals clarity, momentum, and confidence—not fear, not gloom, not “legal office beige.ˮ
The brand feels modern and decisive, while still trustworthy — a system that moves families from uncertainty to order.
AMANAH BLUE
Trust and responsibility — process, governance, documentation, assurance.
KAUSAR YELLOW
Signals legacy realised, value preserved, abundance with discipline.
BARAKAH GREEN
The Shariah core—principled, lawful and steady.
WHY BLUE ACCENTS
Blue is doing a job here. It turns inheritance from “heavy legal thingˮ into a clear, guided system. Clarity over chaos and Trust, but modern.